Simone Arora's astute sense of fashion and colour along with her keen sense of observation in combining colours has been instrumental in giving D'Decor the edge over our competitors in both the international and Indian market. The artworks are sourced by Simone from European art studios and then translated into different qualities, colours and textures to suit the fabric form.

Often inspired by what she sees on the fashion ramps of Milan and Paris, her choice of colours for the upholstery and curtain range defines our brand aptly. With an inherent sense of style, Simone not only has an innovative mind but also understands that when it comes to clinching the final sale, our packaging and presentation are of the utmost importance. This has resulted in her involvement not only in designing the fabric catalogues but also in personally supervising the photo layouts in them. Simone has matched her husband Ajay Arora every step of the way, as they steadily walked to the pole position of being India's largest exporters of upholstery and curtain fabrics.